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Strategy Essentials track

Diagnose a situation, make real trade-offs, and decide well under uncertainty.

4 steps7 books3 course shelvesFor founders, executives and strategists

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Two clear accounts of what strategy is and what separates a real strategy from a wish list.

Playing to Win

A.G. Lafley & Roger L. Martin

A. G. Lafley and Roger Martin set out a way of treating strategy as a series of integrated choices: what winning looks like, where to play, how to win, which capabilities are needed and what management systems support them. Drawn partly from Lafley's time at Procter & Gamble.

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    Build the skills

    Frameworks for finding space to compete and for judging whether an advantage will last.

    Blue Ocean Strategy

    W. Chan Kim & Renée Mauborgne

    Companies do better by creating uncontested market space than by fighting rivals in crowded industries, argue Kim and Mauborgne. They introduce value innovation and tools for mapping a strategy. Useful for strategists and entrepreneurs seeking real differentiation.

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      7 Powers

      Hamilton Helmer

      Hamilton Helmer identifies seven sources of durable competitive advantage, among them scale economies, network economies and switching costs, and explains how each pairs a benefit with a barrier against rivals. Helpful for founders, investors and executives judging how defensible a business is.

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        Go deeper

        Better judgement: how intuition misleads, how to forecast, and where noise creeps into decisions.

        Superforecasting

        Philip E. Tetlock & Dan Gardner

        Examines the research behind the Good Judgment Project and what its most accurate forecasters do differently. Tetlock and Gardner argue that forecasting skill comes from habits such as careful reasoning and updating beliefs, and that it can be improved. Useful for anyone predicting under uncertainty.

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          Noise

          Daniel Kahneman, Olivier Sibony & Cass R. Sunstein

          The authors look at unwanted variability in human judgement, which they call noise, and explain how it differs from bias. Using examples from courts, insurance and medicine, they suggest ways to measure and reduce inconsistency. Relevant for leaders who rely on professional judgement.

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            Put it to work

            Use one framework to sharpen a diagnosis or clarify a trade-off in a decision you face now.

            This week: Use one framework to sharpen a diagnosis, clarify a trade-off or improve an important decision.